Tactics of Real Estate Agents for Closing a Deal
Published on Wednesday, 13 June 2012
Having a reliable and trusted real estate agent is essential if you want to have success with buying or selling a property. A good real estate agent is the person who has all the tactics, resources and marketing skills to help you out in this undertaking. With an expert by your side, there is nothing to worry about. There are several things an agent can offer you, which you could use to your advantage. Along with the standard strategies there are real estate agents who close a deal by involving some unusual tactics. Although most of these techniques aren't bad, you need to be aware of them and what results they can lead to. A bad strategy can ruin a good investment, so agree only to methods you believe could be helpful. Here are some of the strategies real estate agents use in order to close a deal.
The "It's easy" strategy
This is one of the favorite strategies of real estate agents which is also quite popular. If you are the one selling you would probably agree to this strategy in order to get a quick sale. However, if you are the one buying, you should be aware of this strategy. "It's easy" could be used for anything connected to the property for sale. It's easy to repair this and that, it's easy to use this and that, it's easy to get used to the construction sites nearby, it's easy to solve any issue. Some real estate agents are telling you the truth and they will work extra hard to make sure you receive what you agree to. Nonetheless, there are cunning real estate agents whose only goal is to close the deal. They would tell you anything you want to hear and most of them are really persuasive, taking advantage of human's psychology in such situations. Regardless of what you are being told, when you are buying, keep your eyes open wide and make the owner agree to your terms and sign everything before you close the deal. Getting the best out of the property should be your ultimate goal, so don't waste time and money believing everything an agent says.
The "It's a great deal" strategy
This strategy in particular could be used both with buyers and sellers. Many people believe that a real estate agent will help them find the best deal - property for buying or a buyer. This is true, when the real estate agent is a renowned one with a big portfolio and immaculate reputation. An average real estate agent will do what agents do best - he will provide you with the most similar deal to the one you want. However, he will insist that this is simply the best deal on the market and the one for you. Real estate agents are great when it comes to negotiation, but they also try to persuade both sides, so that they receive a commission at all cost. A real estate agent often sees more than the client, but doesn't tell everything. There are many reasons for that - not much experience or if they are driven only by the thought of money.
The "Someone else will buy it" strategy
This is a well-known strategy, yet many people don't realize when the agent is being truthful or not. This strategy is being implemented by more and more agents and salesmen. Basically, they tell the interested buyer that there is someone else interested in the property and that they are negotiating the cost. This is done in order to make the property look more appealing - if you know there is competition, you will want it stronger. It also adds urgency - you have to decide quickly and this is the best situation for the agent.